In the last 5 years, the 2012 Olympic Games have fueled commissions of works of art and design all over the world; from buildings and sculpture to logos and sportswear. Not all have been successful! Following public derision of the hilariously awful logo
and the tragic mascots
, no one was particularly hopeful for the official poster designs.
Organizers of the Olympic Games have been commissioning posters for years, with mixed results. The 2012 artist line up reads well: Fiona Banner
, Michael Craig-Martin
, Martin Creed
, Tracey Emin
, Anthea Hamilton
, Howard Hodgkin
, Gary Hume
, Sarah Morris
, Chris Ofili
, Bridget Riley
, Bob and Roberta Smith
, and Rachel Whiteread
; but sadly many failed to be medal-worthy.
Here are a few of our favourites (and some crap ones):
Martin Creed’s depiction of the winner’s podium using the olympic colours is a great example of a well designed poster – striking, graphic, clean, with a clear link to the event neatly presented in a celebration of success. Rachel Whiteread’s playful use of coffee mug rings is also brilliant.
More interesting are the posters commemorating the upcoming Paralympic Games (opening August 29th). We love Sarah Morris’s reinterpretation of the iconic Big Ben, and Michael Craig-Martin’s boldly motivational “GO!” will get you out of bed in the morning after even the craziest TICT dance parties.
Sadly, other artists didn’t really make much effort. Bridget Riley’s design unfortunately shows no evidence of thinking outside her usual stripy op-art box, and evokes little movement, let alone the highest levels of athletic endeavor achieved by (wo)man.
Tracey Emin’s trite and visually boring offering is unsurprisingly more about her than the Games, and WTF was Gary Hume on when he designed his abstract/floral mess?! Whatever it is, I don’t I want any..
Check out posters from previous Olympic Games here
2012 Posters are available online through the official London 2012 website
and high quality limited edition prints through Counter Editions
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