The South Bund becomes a beer lover’s paradise for three days as the first ever Shanghai International Beer Festival kicks off at the Wharf 1846 promenade on Friday October 19th.
“Come for a beer, stay for the day”
Organized by the Huangpu River Group, Dxcel, Wharf 1846 and TICT, the festival will feature more than 60 beers from 10 countries, delicious food, music and beer-fueled entertainment, all in a beautiful riverfront setting.
Over the last few years, Shanghai’s beer scene has exploded. Options used to be limited to local varieties; genuine beer-bars were few and far between. Today many of the best and most unique beers from around the world have arrived, as well as plenty of great drinking spots, and the Shanghai International Beer Festival is here to celebrate.
More than beer, the festival will also feature fantastic food from the city’s most flavorful and respected eateries, a family fun area, and two stages of fun, beer-fueled entertainment: competitions, performances, games, a ganbei gong, and music curated by TICT.
Participants in the festival will include Dxcel, Duvel, Kaiba, Boxing Cat Brewery, The Brew, Vandergeeten, Dragon Events, Gold Cider, Kentucky Bourbon Ale, Rives, Thirvine, Rogue, Saranac, North Coast, Brewers’ Association, Craft Beer Association, Santa Fe, Food Fusion, Virgo Club, Shanghai Qiang Sheng Travel on Water, Ezee Beverages, Food Fusion Malaysian Cuisine, Sherpas and NTM Pancake.
All told, it’s three days of can’t-miss drinking, eating, and festival fun along the Huangpu River, under the Pudong skyline. Don’t miss out!
Friday, October 19th, 3pm – 11pm
Saturday, October 20th 11am – 11pm
Sunday, October 21st 11am – 11pm
Admission: 50rmb includes one beer
Wharf 1846 Bund Promenade,
601 Waima Lu, near Maojiayuan Lu
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