Words by Davide Sgherri
We hadn’t been hearing much from M.I.A. lately, but now we know why. Introducing her newest collaboration with Versus Versace. We love the extravagance! It’s jam packed with bold, in-your-face prints of gold medallions all with the signature logo.
Inspired by fake Versace sold on the streets, the singer came up with the idea of using those prints for a collaboration with the brand itself. “It’s always been part of the M.I.A. culture – to talk about bootlegs, and people that sell them or make them, she said. “When I was approached by Versace, it seemed like a good idea to take that and reverse the cycle. Versace designs have always been bootlegged, now it’s Versace bootlegging the bootleg for the bootleggers to bootleg the bootleg. This is to keep that cycle going.”
The result? A 19-piece capsule collection, a collision of classic brand motifs and imagery from Versace merchandise that M.I.A. found in London markets as a teen.
‘I love the energy of the street, so when M.I.A. suggested we use bootlegs of Versace, I thought it was such an incredible idea,” Donatella Versace said of the new collection. ‘It’s fast, loud, unafraid, and brings together the worlds of music and fashion.’ You can say that again!!
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