You’ve probably noticed lately that more and more brands, restaurants and indie fashion designers are popping up at random locations around the city, giving us the great people of Shanghai, a flurry of exclusive offers, concepts, and surprises. Among them includes Celia B’s pop-up in an old Huashan Lu mansion block, Eat Ethio at Handle Bar on Yongkang Rd – and the infamous British fast fashion powerhouse TopShop on Changle Rd.
The concept of transitory vending has caught on around the world, allowing companies to set up shop for short periods of time with minimal construction requirements, creating a unique and unrepeatable experience for the hungry cool hunting fashionistas.
After a bit of digging… here are our top picks of amazing pop-up ideas we hope to see come to life soon in Shanghai.
Illy Cafè, Modular Cubed Pop-up, Milan Italy – ongoing, until December 21st 2013
This Illy temporary shop in Milan, Italy, features an innovative reconfigurable design that allows it to be adapted to different areas and dimensional constraints. The cool design concept offers an eye-catching geometrical look, with the space turning “into a game where [the] user’s sight shifts from an object to another discovering the inside”.
Lady Gaga’s ARTPOP Pop-Up Store, New York & Los Angeles USA – ongoing until November 24th 2013
Walk west on 14th Street in New York this week and you’ll eventually encounter a curious sight: a line of people on the sidewalk staring into a storefront where two dancers dressed like Lady Gaga gyrate while playing a video game on an enormous television screen. It’s all part of the roll-out for Gaga’s latest album, ARTPOP
, which was released worldwide last week; visitors can peruse Gaga-related artifacts (the computer chair
upon which she posed naked), clothing (her famous meat dress) and, of course, merchandise.
Google Winter Wonderlabs – various locations USA – Ongoing until December 30th 2013
Google is opening up pop-up shops in several locations today – dubbed “Winter Wonderlabs”
– so consumers can discover and experience the Nexus 7, Chromecast, and the latest Chromebooks right in time for holiday shopping season.It looks pretty cool…. Part of the draw to the shop is the huge snow globe (snow included!)
where visitors can step inside with their friends and create slow-mo videos to keep and share.
Traveling Fashion Boutique – various locations USA – from April to September 2012
Among the many innovative pop-up shops appearing all over the world, one of the most innovative is definitely the StyleLiner, a traveling fashion store founded by Joey Wolffer. Unlike modular pop-ups that must be assembled and deconstructed, the StyleLiner is a moving fashion boutique. Wolffer actually turned a 20-foot potato chip truck into a stylish “treasure chest on wheels”.
Industrial Box Coffee Shop, Washington DC USA – peramanent
This particular Starbucks store — called the ‘Reclamation Drive-Thru’ — is a a drive-through and walk-up location made out of four recycled shipping containers.
The Lightbox Shop, Dusseldorf Germany – from April to July 2012
German cosmetic brand Schwarzkopf teamed up with Karl Lagerfeld to create the ‘Lightbox’, an exclusive pop-up store. The Schwarzkopf Lightbox pop-up shop housed innovative styling tools, top hairstylists and a cafe for visitors.
The BLACK Comme des Garcons Pop-Up Store, Europe – from April 2010 to December 2012
The BLACK Comme des Garcons pop-up store has made its way around Europe. Inside this little store one found exclusive items from the label’s BLACK line, generating buzz and excitement for fashion lovers and Comme des Garcons fans.
Kubik, Pop-Up Nightclub, Berlin Germany – permanent
Located near Berlin’s river Spree, Kubik’s modular design literally glows in the dark, with dozens of conventional 1000-litre water tanks used to create a temporary installation. On the weekends the tanks double as glowing DJ booths, filled with some of Europe’s best record spinners on a mission to keep clubbers firmly on the alfresco dance floor.
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